Study Details

The Google Maps mobile site works reasonably well on the iPhone. But until this week, that mobile app lacked access to Street View, which shows photographs for many street addresses around the world.

• An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
• A total sample of 1201 respondents wascollected between July 21st and August 2nd, 2015.
• Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
• Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:
  • 1 hotel listing + 1 restaurant listing; and
  • 1 listing with a virtual tour + 1 listing without a virtual tour.
• Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.
• After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
• Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.

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With new cycling directions and alerts for speed cameras and red‑light cameras, Maps makes it easier, safer, and more environmentally friendly to get where you need to go with any of your Apple devices. And with Guides to help you find the best places to eat, shop, and explore, you’ll have more to do and experience when you get there.

Getting around doesn’t
get much easier.

Find the best way
to bike there.

You can now use Maps to get cycling directions that route you along bike lanes, paths, and roads.¹ Maps takes elevation into account, so you’ll be alerted if there are steep passages along the way or if you’ll need to carry your bike up stairs. You can also choose a route that avoids busier roads. And Maps offers custom cycling voice guidance and a rich experience on Apple Watch that makes it easy to navigate with a glance.

Coming Soon Take charge of your
trip with EV routing.

Now it’s easier to plan trips and find the best route for your electric vehicle. Maps can track your current vehicle charge and factor in things like elevation to automatically add charging stops along the way. It knows which type of charger works for your car, making sure to route you to compatible stations.³ And it even accounts for charging time when calculating your ETA.

A helpful heads-up
to slow down.

Maps lets you know when you’re approaching speed cameras and red‑light cameras along your route so you can anticipate potential slowing traffic ahead. You can also see where individual cameras are located on the map.

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Plan your trip with real‑time transit info.

Real‑time transit information lets you see detailed transit schedules, live departure times, arrival times, the current location of the bus or train on your route, and system connections to help you plan your journey. It also includes important real‑time information like outages.⁴

Discover new ways
to explore new places.

Explore the best of where
you’re going with Guides.

Apple Maps editors have worked with trusted brands and partners to offer Guides that make recommendations for the best places to visit in cities around the world to eat, shop, meet friends, or explore.⁵ You can save Guides so you can easily get back to them later. And they automatically update when new places are added, so you always have the latest recommendations. You can also create your own personal Guides and share them with friends and family.

Some of the most recognized names in publishing have partnered with us to create Guides that present distinctive curated collections of must‑see city attractions. And there are more on the way.

Your everyday favorites. Just a tap away.

Whether it’s home, work, the gym, or your kid’s school, the places you visit most often are displayed for quick, one‑tap navigation when you open Maps on your devices or on your dashboard with CarPlay.

Find your way around major airports and malls.

With Indoor Maps, you can navigate more easily inside major airports and shopping centers around the world. Find out which restaurants are past security at the airport, where the nearest restroom is, or what floor your favorite store is on at the mall.

Get a 3D preview of where
you’re going with Look Around.

Explore select cities with an interactive 3D experience that gives you a 360‑degree view of a place. And enjoy smooth and seamless transitions as you navigate your way around.

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Proactive suggestions help you stay one step ahead.

Maps displays a list of the places you’re most likely to go, so you can get directions to any of the locations with just a tap. If you have an upcoming flight, it gives you up‑to‑the‑moment information about terminals, gate locations, departure times, and more.

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Take in a bird’s‑eye view of
your
favorite cities with Flyover.

See select major metro areas from the air with photo‑realistic, immersive 3D views. You can move your device through space to experience a city from above, or explore in high resolution as you zoom, pan, tilt, and rotate around the city and its landmarks.⁶

Wherever you go, your
location information always stays private.

Maps helps you find your way without compromising your privacy. Personalized alerts and suggestions, like letting you know when it’s time to leave for your next appointment, are created using data on your device. And the data that is sent to Maps while you use the app — such as search terms, navigation routing, and traffic information — is associated with random identifiers instead of your Apple ID.

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Resources

See which features
are available in your
country or region

Join the Indoor Maps
Program